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特步正式与天猫开启即时零售合作，特步天猫官方旗舰店新增闪购入口，接入特步全国2500家直营门店商品。记者体验了解到，特步天猫官方旗舰店首页新增淘宝闪购入口，消费者进入在闪购专区选择就近门店挑选商品，叠加双11优惠后下单。业内认为，随着越来越多品牌加入即时消费阵营，行业将进入“场景重构、效率竞争、体验升级”的新阶段。“接入淘宝闪购，为会员提供更即时、更开阔的体验场景，是零售的一次新机遇，可能带来新市

刚需品类的即时消费，更考验品牌的门店覆盖密度、库存管理能力与履约效率。

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